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Is 50 the new 30?

Is 50 the new 30?

Correct me if I’m wrong but reaching 50 used to mark the beginning of old age, or at least that’s how my mum perceived it as she approached her 50th birthday (15 years ago). But she needn’t have been depressed because her 50’s in reflection were probably her best years yet. Why? Because by the time a woman reaches her 50’s she finally knows who she is! What she has accomplished, whether it’s raising a family, or raising a career, maintaining a long marriage, getting divorced or caring for elderly parents, allows her to accept that she is a survivor […]

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What’s my right shade of Yellow?

What’s my right shade of Yellow?

Did you know that there’s a right yellow for everyone? It’s one of the few colours everyone can wear but it’s strangely the one colour that most women avoid. During my colour analysis sessions and in the colour analysis training I always ask: “how do you feel about yellow?” and the response almost always relates to the client’s childhood: “my mum says it doesn’t suit me or I had a yellow jumper when I was younger that I hated.” The funniest thing is the women who say this are usually blonde and then once I point it out to them […]

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How to make your client stand out for all the right reasons…

How to make your client stand out for all the right reasons…

Special occasion shopping is a popular request for all Personal Stylists. The client may be attending a wedding, a special birthday party, an interview or even going on a hot date. When we say ‘special’ what we really mean is it’s an important event to the client and yes she/he is willing to pay for a Personal Stylist to get her look just right, to make her feel special, admired and to stand out for all the right reasons. This is a big responsibility for any personal stylist because their reputation is on the line; they only have one chance […]

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Help your clients to stop impulse buying!

Help your clients to stop impulse buying!

When I train people to become a Wardrobe Stylist I always advise them to look out for the impulse buys that are in their clients wardrobe, you can tell what these items are because they usually still have the price tag on or are guiltily thrown at the back of the wardrobe! And it’s because of these impulse buys that the 80/20 rule applies: you wear 20% of your wardrobe 80% of the time because 80% of your wardrobe isn’t working for you, it either doesn’t suit your current lifestyle, your bodyshape or your colouring! It’s not that these aren’t […]

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Sell the bride her perfect ‘white’ wedding dress…

Sell the bride her perfect ‘white’ wedding dress…

If you work or own a bridal boutique the one thing you can be absolutely certain about is that your customer is looking for is the perfect dress for her big day; a dress that will fit like a glove and one she will look absolutely stunning in, no matter what her style. As a personal stylist I have had privilege to style so many brides, from helping them choose that all-important dress to getting them their honeymoon capsule wardrobe. You might think it’s a little self indulgent hiring a personal stylist for their wedding shopping but so many women […]

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Challenge yourself, jump off the deep end and learn to swim

Challenge yourself, jump off the deep end and learn to swim

Imagine the scene it’s a Monday morning and it’s the 1st day of the 1 week Intensive ‘Train to be a Personal Stylist’ course and my new delegates are anxiously waiting to learn more about the agenda for their upcoming week. Over a cup of coffee I inform them that today/Monday they will learn everything they need to know about Personal Shopping, Tuesday, Wardrobe Styling and Wednesday Colour Analysis. I keep emphasising these are the three essential skills that every (good) Personal stylist requires. I then tell them how I have no doubt that by the end of these 3 […]

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