Colour Analysis is the latest trend, and judging by the interest at the Academy, hairdressers are ready to get in on it—and for good reason. This service is taking off in salons everywhere, transforming the customer experience and driving new business. Here’s why Colour Analysis is such a powerful addition.
Value-Added Service to Gain Customer Loyalty
With so much competition out there, hairdressers are always looking for ways to stand out and keep clients coming back. By offering a Colour Analysis session, stylists can go beyond just recommending a colour—they can pinpoint shades that truly suit each client’s skin tone, eye colour, and natural hair colour. When clients leave looking their best, not only do they feel amazing, but they’re also more likely to refer friends and family. This extra level of personalised service is key to building long-term loyalty.
Save Time and Money on Products by Getting it Right the First Time
Colour Analysis is about precision. Instead of guessing which shades might work, stylists can rely on a science-backed approach to choose colours that enhance a client’s natural beauty. This means no more trial and error with shades that might not suit the client, and no need for time-consuming touch-ups. By only using the shades that work best, salons save on product costs and reduce waste, making each appointment run more smoothly and efficiently.
Added Source of Revenue
Offering Colour Analysis is also a great way to boost salon revenue.
Typically priced between £75-£150 per session, a colour consultation can bring in significant additional income without needing extra inventory or staffing. It’s perfect for filling quieter slots in the salon schedule or for mobile hairdressers looking to add extra value to their services.
Colour Analysis is helping salons deliver a standout experience, improve efficiency, and boost profitability—no wonder it’s becoming a must-have service!
See below a testimonial from Kym who decided to add Colour Analysis to her hairdressing business earlier this year…
“Hi, I’m Kym and I am a hairdresser in Oxfordshire.
I attended Style ME Training’s Colour Analysis course via the downloadable course format, and it’s been fantastic for my business!
I have always been interested in Colour Analysis and I knew it was essential for me to get the best training possible which I’m so glad Nisha offered. The course has exceeded my expectations because Nisha continues to offer her ongoing support at no additional cost.
I love that I am able to offer my clients an excellent hair colour consultation based on my knowledge and understanding from the training. I offer a mini Colour Analysis session to my clients to discover their unique undertone prior to their hair colouring treatment.
The way to flattering hair colour is simply by finding out if your client has a warm or cool undertone and via the drapes and my knowhow, I can quickly identify that and clients love knowing this not just for their hair colour but clothes and make up too. This I feel is a point of difference from my local competition.
My clients have loved it so much so that I now offer a full colour analysis service as a business on its own. It is the perfect business based on referrals, and I will be adding Nisha’s other personal styling services to my business soon.
Nisha’s excellent training was so engaging, clear and enjoyable. She has given me the confidence and support during and after training, sending Nisha photos of clients, friends and family members for confirmation that I was doing it right was a crucial part of this. I am so grateful to have found Nisha.
I have seen just how popular Colour Analysis has become on social media lately and I’m so glad I had the instinct to do the training when I did!”
Kym x