If you’ve found yourself scrolling through social media lately, you’ve probably noticed something: colour analysis is everywhere.
From TikTok transformations to Instagram Reels comparing “wrong” and “right” colours, colour analysis has had a serious glow-up — and it’s not just a fleeting trend. It’s back, it’s booming, and it’s not going anywhere.
Why? Because we’re becoming more intentional.
Whether it’s for environmental reasons, confidence, or simply the desire to feel put-together without wasting money, people want to stop buying the wrong clothes, makeup, and hair dye. And colour analysis helps them do exactly that.
So naturally, this growing demand raises a good question:
How much can you actually make as a colour analyst?
Can you turn it into a solid side hustle — or even your full-time career?
Let’s break it down.
🌈 Why Colour Analysis Is Having a Moment
Before we dive into numbers, let’s address the “why now?”
There are three major reasons colour analysis is experiencing a huge revival:
- Sustainability
Consumers are tired of wasting money on clothes that never get worn. Fast fashion is out; thoughtful, intentional shopping is in. People want to buy less and wear more — which only works when you know your best colours.
- Second-hand Boom
Platforms like Vinted, eBay, and Vestaire are thriving because people are looking to buy pre-loved — but even with second-hand, no one wants to buy something that doesn’t suit them. Knowing your palette helps you shop smarter everywhere.
- Personal Empowerment
We’re in the era of self-investment. Everyone’s trying to feel better, look fresher, glow more confidently — and colour analysis is one of the simplest ways to start.
So yes, the need is real — which means the opportunity is real too.
💼 The Money Is There — But How Much Can You Actually Make?
Let’s get to the juicy bit: the income.
Like many service-based businesses, the income potential of a colour analyst varies depending on location, pricing, availability, and how much effort you put into marketing. But here’s the good news:
There’s no cap on what you can earn.
It’s not limited by a salary. It’s based on how many people you can serve and how smartly you can scale.
Let’s walk through a few realistic income scenarios.
🔢 Scenario 1: The “Side Hustle” Colour Analyst
Let’s say you’re doing this alongside another job or responsibility — you want a flexible, fun way to bring in some extra income.
Your goal: £500/month
Average price per session: £200
Clients needed: 2.5 → let’s say 3 clients/month
Time spent: 3–5 hours total/month
This is so doable. With 3 happy clients a month, your word-of-mouth begins. You’ve got a side hustle that pays for a holiday, helps with the bills, or gives you a treat budget — all from doing something creative and confidence-boosting.
💰 Scenario 2: The Part-Time Colour Analyst
Want to treat this a bit more seriously, without going full-time just yet?
Your goal: £2,000/month
Average price per session: £200
Clients needed: 10 clients/month
That’s just 2–3 clients per week
Let’s be honest: that’s still part-time hours. If each colour analysis takes around 1.5–2 hours (including prep and follow-up), you’re looking at around 6 hours of client work per week. This is still completely manageable around other responsibilities.
🏆 Scenario 3: The Full-Time Colour Analyst
Let’s say you’ve built a brand, your diary is filling up, and you’re ready to make this your career.
Your goal: £4,000+/month
Average price per session: £200
Clients needed: 20+ per month (5/week)
Time spent: Around 12–15 client-facing hours/week
But here’s the key: when you go full-time, you can expand your offering. You’re no longer limited to just individual sessions. This is where you start introducing:
- Group Colour Parties (Hen dos, birthdays, bridal showers)
- Prom or Bridal Prep Packages
- Affiliate sales (makeup, skincare, jewellery in your client’s palette)
- Colour & Style Packages (Upsell to wardrobe edits or shopping trips)
- Seasonal refreshers
All of these allow you to earn more per hour and scale your income.
So that £4,000/month could very quickly become £4,000+ with the right business model.
💎 The Smart Way to Make Money as a Colour Analyst
So now you know what’s possible — how do you make it happen?
- Get Properly Trained
Don’t skimp on training. Clients can tell when you’re not confident. A thorough course should teach you:
- Seasonal theory and undertones
- Draping techniques
- Communication and consultation skills
- Know How to Sellthe Benefits
Everyone’s curious about getting their colours done… but not everyone is ready to part with their money right away. Your job is to show them that it’s a true investment, not a gimmick.
Here’s how you sell it:
- You’ll look more radiant (Yes, fewer wrinkles and dark circles!)
- You’ll stop wasting money on clothes and makeup that don’t suit you
- Shopping becomes effortless — you’ll only look at colours that work
- You’ll save time by having a clearer, focused wardrobe
- You’ll feel confident, aligned, and put-together every day
When you frame it this way, it stops being a “luxury” and starts being a “why didn’t I do this sooner?”
- Be the Walking Advertisement
If you’re not wearing your colours — why should anyone else care?
You are your best marketing tool. Show up in your palette. Wear the lipstick that makes your eyes pop. Use your transformation story — “Before I knew my colours…” is a powerful opening line.
Let your appearance spark conversation. People will ask, “Why do you always look so put together?” — and boom, you’ve opened the door.
- Trust the Word of Mouth (But Know How It Works)
Word of mouth is the best — and most organic — form of marketing. But here’s a key point:
People only talk about transformations they can see.
Doing someone’s colours isn’t enough. If they go back to wearing black every day, no one will ask. But if they show up in that perfect scarlet red top or swap their lipstick for the one that makes their skin glow — that’s when people notice.
So, encourage your clients to wear their new colours straight away. Give them mini challenges. Suggest easy wins (like lipsticks or accessories). The more visible the change, the faster your diary fills up.
🎁 Colour Analysis Is the Perfect Gift — and a Sales Goldmine
One of the most underrated income streams for a colour analyst? Gift sessions.
Once someone gets their colours done, they want everyone they love to feel that same confidence. So, what do they do?
- Book their mum in for Mother’s Day
- Buy a session for a sister’s birthday
- Treat their significant other for Valentine’s Day
- Bring their bridal party for a colour day
- Book a teenager before prom
Your business can become its own referral machine — if you do a good job and keep those transformations visible.
⚠️ One Word of Warning
Colour analysis might be easy to sell, but don’t confuse that with easy to profit from.
You must do a fantastic job. Overcharging without offering a transformational experience will get you nowhere — people are smart and reviews matter.
Instead:
- Offer an exceptional service
- Provide a beautiful, thoughtful client experience
- Educate people during the session
- Follow up with guidance and encouragement
- Build real relationships
And above all: be inspirational. Show people what’s possible when they feel amazing in their skin and their colours.
💡 Final Thoughts: How Much Can a Colour Analyst Make?
The short answer?
As much as you want.
Seriously.
Whether it’s:
- £200/month for a few clients here and there
- £2,000/month to supplement your main income
- £5,000+ as a full-time stylist with packages, affiliate products, and workshops
The income potential is massive — and it’s growing every day.
Because here’s the thing: this isn’t a “trend” anymore. Colour analysis is becoming a standard self-care investment, just like getting your hair dyed done, seeing a personal trainer, or having your brows done.
Everyone wants to feel good. Everyone wants to look better. Everyone wants to shop smarter.
And you can be the person who makes that happen.
If you’re thinking of becoming a colour analyst, go for it.
Find out more about our Accredited Colour Analysis course here:
https://www.stylemetraining.co.uk/colour-analysis-training
Nisha x